I know what I want to teach so why do I need a content strategy in place for my Content Monetization Portal?
As the old saying goes, if you fail to plan, you plan to fail. To see your content monetization vision through to success, you’ve got to have a plan of attack.
Not convinced? Here are five great reasons you need to start with a strategy:
One: A Firm Plan Allows For Flexibility
A strategy for creating effective content is necessary to ensure flexibility. This may seem like a contraction in terms, but planning ahead and strategizing your actions ensures you will be prepared to adapt to changes as they occur. Forecasting three months ahead allows you to plan content for seasonal or cyclical changes in demand, lets you ramp up or down in production as-needed, and gives you the ability to react quickly to newsworthy and noteworthy changes in your business or niche.
Two: It Ensures End-To-End Goal Alignment
When you plan out a roadmap, you know where to best allocate resources in order to achieve your goals. All of the tools to make effective decisions are laid out for you in black and white. Your strategy can help you determine if your content is meeting your customer needs and demand, if your pricing structure is working, and whether or not you are allocating your resources to the right areas to ensure you can achieve your overarching business goals. A clear strategy also prevents you from making panic-based decisions or getting caught up in the “latest and greatest” content trends that might not be effective for your business.
Three: Paints The Macro Picture
Your strategy paints a clear picture of the path you will take to achieve your desired (and clearly stated) goal. The goal you set for your Content Monetization Portal should be specific, measurable, achievable, realistic and timely, but it is nearly impossible to see how you will “get there” without a strategy.
Four: …Through Micro Actions
Your strategy focuses on achieving your long term goal through short term actions. You’ve got the big picture, and now you need to outline each step of the journey. Your strategic plan will help you see month by month, quarter by quarter, year by year, the steps you will take to hit your milestones and achieve your desired result.
Five: It Determines What You Want To Share and How You Want To Share It
Selling your thought leadership is about more than writing some articles and putting them online. There are many mediums for content creation, and those mediums must be effectively matched to your message. You must consider things like:
- What are my content categories?
- Which stakeholders will I be talking to? When?
- What will my anchor content pieces be? (The foundation of your entire content library)
- What medium best suits each concept? Each content category?
- How can I build off of individual content successes?
- How will I tie this content into my other product and service offerings?
If you are serious about making your knowledge profitable, you must have a clear content strategy in place to carry you from point A to point B. If you don’t start with a strategy, you’re likely to end in failure. So, are you ready to get strategizing?