Imagine you’re searching the internet for a great resource on a subject that is of particular concern to you. Maybe you’re an industrial HR professional and you want a credible resource where you’ll find lots of great training content related to your niche market. Maybe you’re a small business owner and you want credible advice from experts who have already blazed the trail. Whatever the case, you’re willing to pay for the information — but you dread the thought of purchasing a thousand dull white-papers or business books. In fact, you know that even if you pay for that knowledge service, you probably won’t read much of what you purchased.
You want valuable information from real experts, but you also want to enjoy your learning experience.
So what are you really looking for?
The people willing to purchase content online crave one thing: gamified knowledge. How does gamification for Content Monetization Portals make learning more fun and effective and boost content sales? Let’s start by defining gamification.
What is Gamification? And How Do You Make Learning into a Game?
Gamification is the principle of incorporating game-play elements into traditionally non-game environments. Really, it’s making anything that isn’t a game more game-like. Why do it? Because games are fun, engaging, and motivating, and humans respond well to them.
The concept of gamification isn’t exactly new. Just think of the middle school teacher who teaches a math lesson with candy. We’ve always tried to make challenging or boring activities more fun, because though we understand the value of completing said activities, it’s easier to follow through when you are enjoying yourself.
With the rise of eLearning, however, we’ve had to rethink how and what we gamify — and to what purpose. Online game play elements can be virtually anything, but when it comes to a knowledge service — for instance, a Content Monetization Portal — these are generally interactive activities that reinforce learning, such as quizzes, tests, exams, tasks, leaderboards, badges, etc. Though the breadth and scope of gamification is changing at a rapid pace, the results speak for themselves. More and more businesses are seeing success with their employees, prospects, customers, and other industry players by gamifying their brand experiences. The gamification industry is predicted to be worth a staggering 11.1 billion USD by 2020 — this “hot new trend” is here to stay.1
Gamification: The Difference Between Content That Sells and Content That Stalls
Gamification is an especially crucial differentiator for content monetization solutions. Here are just a few reasons why a gamified knowledge service is more likely to succeed than a non-gamified one.
A Content Monetization Portal needs to go beyond the basics of web content if you’re to entice people to buy. Go the extra mile by gamifying your service — it not only engages your stakeholders, but has a host of advantages for your business too.